Press Release: Nicole by OPI Top Coats & Treatments for 2014 + Holiday Contest

Pampered and Polished!

Nicole by OPI announces four new Top Coats & Treatments for 2014 – essentials for a perfect at-home manicure. Developed and inspired by OPI’s in-salon favorites, the line includes Oil to Go; 3-in-1 Base, Top Coat & Strengthener; Quick Dry Top Coat; and Matte Top Coat.

Packaged in a leak-proof tube, Oil to Go keeps cuticles soft and smooth on the go. 3-in-1 Base, Top Coat & Strengthener encompasses nail care must-haves in one convenient bottle. Matte Top Coat can be layered over any Nicole by OPI hue to instantly transform shiny finishes to matte. Quick Dry Top Coat reduces drying time and adds shine and protection.

“I recommend using Oil to Go daily for healthy nails,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Top Coats are important for maintaining perfectly painted fingers and toes. Nicole fans can achieve high quality results without breaking the bank!”

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These treatments will be available January 2014 for $7.99 each at retailers including select CVS, Target, Walmart, Kmart, Duane Reade, Kroger, H-E-B. In Canada these treatments will be available for $10.99 each at select Shoppers Drug Mart, Walmart Canada, Jean Coutu, Loblaws and London Drug.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Also don't miss your chance to win the entire 2013 Nicole by OPI line including these nail treatments! That's 44 lacquers and nail treatment x2!

For more information and to enter visit: http://bit.ly/givenicole
Contest runs through midnight on Friday 12/13/2013 so hurry!

About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based on OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers. Known for its celebrity collaborations and partnerships, the brand invites consumers to be creative and confident by expressing themselves through color. Currently, Nicole by OPI range boasts over 120 shades, including retailer-exclusive lacquers, and serves as the color authority for the younger demographic.

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: Zoya Naturel Collection

Sometimes less can be so much more...

The natural nail only better... The Zoya Nail Polish Naturel collection masters delicate tone on tone color with six new, full-coverage (opaque) neutral nudes with a pink undertone, that can be worn beautifully alone or stunningly together to create modern tonal accents.  The Look: It’s not about matching - it’s about coordinating colors with slight tonal differences to create interest.

Zoya Naturel Collection
• ZP704 - Chantal: French Vanilla Cream, Full Coverage Formula.
• ZP705 - Taylor: Light Toffee Cream, Full Coverage Formula.
• ZP706 - Rue: Boudoir Blush Cream, Full Coverage Formula.
• ZP707 - Brigitte: Bombshell Mauve Cream, Full Coverage Formula.
• ZP708 - Odette: Sultry Maroon Cream, Full Coverage Formula.
• ZP709 - Normani: Sable Mauve Cream, Full Coverage Formula.

Zoya’s Crusade against Artificial Nail Products:
Since 1993, Zoya Nail Polish and Treatments has provided quality, long-wearing formulations that are free of potentially toxic ingredients. Here’s how the battle against artificial and toxic products was won…

As owner of the country’s first Natural Nail and Skin Spa and armed with relevant information on potential health hazards, Zoya Reyzis was resolute to create a new line of quality professional products that would meet her exacting specifications. Pregnant at the time, she enlisted the aid of her Chemist Husband, Michael Reyzis, to develop toluene, formaldehyde and dibutyl phthalate free formulations that would provide extended wear on natural nails making Zoya the first to develop a “Big 3 Free” formula of nail polish. In the years since the birth of the brand, the commitment to providing safe and effective products has soldiered on with Zoya once again leading the way with the removal of formaldehyde resins and camphor to create the first “Big 5 Free” nail polish brand.

Find the Zoya Naturel Nail Polish Collection and over 300 stunning BIG5FREE* Zoya colors on www.zoya.com. Each and every color has a name as unique as the women who inspired it.

*Formula is completely free of formaldehyde, formaldehyde resin, dibutyl phthalate, toluene and camphor.

COMING SOON… 
The Zoya Naturel Nail Polish Collection available online at Zoya.com January 01, 2014.

ZOYA IS THE NATUREL COLOR OF FASHION!
$9.00 ea. (US)
Available on Zoya.com

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: Holiday 2013 for OPI and Nicole by OPI

All I want for Christmas is 18K!

OPI Announces NEW Limited Edition Mariah Carey 18K White Gold & Silver Leaf Top Coat

Inspired by Mariah Carey, OPI has bottled luxury for the holidays. Elegant and dazzling, Pure 18K White Gold & Silver Leaf Top Coat adds precious metal texture over any OPI shade or can be worn alone for a subtle but luxurious look. This genuine18 karat white gold & silver leaf top coat comes packaged in a special limited edition collectable box.

“OPI is known for creating unique textured nail finishes and this sophisticated top coat is the ultimate must-have accessory. Whether you prefer gold or silver this combination adds a glamorous touch to fingers and toes,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This luxurious top coat was inspired by Mariah Carey’s extravagant style and allows us to embrace our inner diva without breaking the bank. It takes nails to the next level!”

As with all OPI nail lacquers, Pure 18K White Gold & Silver Top Coat features OPI’s exclusive ProWide™ Brush for the ultimate in application. This limited edition promotion will be available beginning October 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA and ulta.com, for $30.00 ($37.50 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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OPI Launches Take Ten and Top This!

Two New Gift Sets for Holiday 2013

OPI announces two new gift sets for holiday – Take Ten, featuring ten bestselling mini nail lacquers, and Top This!, featuring three top coats for flawless finishes. Take Ten includes a spectrum of hues, ranging from soft sheers to creamy reds to rich burgundies. Each nail lacquer also comes with OPI’s signature ProWide™ Brush – now in mini size for the first time. Top This! contains Top Coat, Matte Top Coat, and Snowflakes in the Air – an exclusive multi-colored sparkle shade available only in this kit.

“These two sets are ideal stocking stuffers for all lacquer lovers,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Take Ten offers the gift of variety, with ten iconic shades. With the three top coats in Top This!, you can create a multitude of looks to add the perfect finishing touch to your manicure. Top Coat provides a high-gloss, protective shine, while Matte Top Coat gives lacquer a velvety finish. Snowflakes in the Air is a new glitter top coat that’s only sold in this trio. This silver glitter with rainbow shimmer can be worn alone or over any OPI hue. Choose your favorite or try mixing it up by using all three.”

Take Ten includes the following lacquers in mini size: Pirouette My Whistle, Alpine Snow, Bubble Bath, Tickle My France-y, You Don’t Know Jacques!, Cajun Shrimp, Big Apple Red, German-icure by OPI, Malaga Wine and Lincoln Park After Dark.

Take Ten and Top This! will be available October 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. Take Ten retails for $24.95 ($29.95 CAN), and Top This! retails for $27.00 ($32.85 CAN).

 For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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Two Textures... Too Sweet!

Nicole by OPI Launches Two New Selena Gomez

Gift Sets for Holiday 2013

Nicole by OPI announces two new gift sets for holiday featuring nail lacquers inspired by actress and singer Selena Gomez. Available in October, each gift set includes a Selena Gomez lacquer plus a free mini bottle of silver Gumdrops; a limited edition matte textured shade – only available in these sets. Gift set #1 includes Pretty in Plum (this picture-perfect purple is a genuine beauty) and gift set #2 includes Scarlett (this shimmery red-violet is leading lady lovely).

“Perfect for holiday festivities or as a stocking stuffer, lacquer fans can try these shades separately or mix them together to create dual sparkle and texture” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director.

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These limited edition gift sets will be available beginning October 2013 for $7.99 each at retailers including select CVS, Ulta, Kmart, Kroger, H-E-B, Duane Reade locations. In Canada, these sets will be available for $10.99 each at Shoppers Drug Mart, Jean Coutu, Rexall, London Drugs, Familiprix, Uniprix and Brunet.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: OPI Limited Edition Miss Universe 2013

Shades Fit for a Beauty Queen!

OPI Releases Limited Edition

MISS UNIVERSE® 2013 Nail Lacquers

OPI announces the launch of three limited edition MISS UNIVERSE nail lacquers – the dusky purple I’m Feeling Sashy, the deep black plum Miss You-niverse, and the textured matte platinum This Gown Needs a Crown. Worn without top coat, This Gown Needs a Crown offers a new satin finish. Each bottle of this matte silver nail lacquer comes with a complementary bejeweled crown ring – the finishing touch for a manicure worthy of Miss Universe. All three hues are inspired by the gorgeous, sophisticated women entering the 2013 MISS UNIVERSE® competition, to be held November 9, 2013.

“The women competing for the MISS UNIVERSE title are beautiful, intelligent and inspiring,” explains Suzi Weiss-Fischmann, OPI co-founder and Artistic Director. “They are passionate ambassadors for many worthy causes, and through the Miss Universe Organization, they help to empower other young ladies around the world.

“The three new shades in the MISS UNIVERSE promotion were created with these exceptional women in mind,” continues Weiss-Fischmann. “The colors are very glamorous – ideal for special occasions, a night on the town, or even being named the most beautiful woman in the world!”

OPI was named the Miss Universe Organization’s official nail care sponsor for 2013 at the MISS USA® pageant, a precursor to the MISS UNIVERSE® competition.

MISS UNIVERSE nail lacquers each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This Gown Needs a Crown features a satin finish and should be worn without top coat for best results. These shades will be available October 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!


ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

About the Miss Universe Organization:
The Miss Universe Organization, a Donald J. Trump and NBCUniversal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today. As part of the Miss Universe Organization, Miss Universe, Miss USA and Miss Teen USA are dedicated to partnering with charities around the world, and to increasing awareness for HIV/AIDS and breast and ovarian cancers. For more information, visit: www.missuniverse.com.

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: OPI Annual Pink of Hearts Promotion

OPI Supports Breast Cancer Awareness with Seventh Annual Pink of Hearts Promotion

OPI announces the launch of its seventh annual limited edition Pink of Hearts promotion, featuring the classic sheer pink shade Pink-ing of You and the new sparkle-packed hue More than a Glimmer. Pink of Hearts 2013 will also include pink ribbon and crystal decals (10 each) to embellish nails.

This duo pack is designed to raise awareness and funds for breast cancer research and support. In 2013, OPI will donate $25,000 in honor of Breast Cancer Awareness Month (October) to Susan G. Komen®. OPI will also donate $5,000 to Rethink Breast Cancer in Canada.

“OPI is proud to support Susan G. Komen and Rethink Brest Cancer with the seventh annual Pink of Hearts promotion,” explains Suzi Weiss-Fischmann, OPI co-founder & Artistic Director. “I encourage women to create and customize their own Pink of Hearts manicure, wearing these colors as a visible way to honor everyone whose lives have been touched by breast cancer.”

Pink of Hearts 2013 includes two shades sold in one pack – the pale pink Pink-ing of You and the vibrant More than a Glimmer. This sparkly lacquer is packed with both micro and macro matte glitters in a rainbow of colors and should be worn without a top coat, either alone or layered on top of Pink-ing of You. Each bottle also features a special pink ribbon cap wrap in support of breast cancer awareness, and every set offers 10 each decorative pink ribbon and crystal decals.

Pink-ing of You and More than a Glimmer feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Pink of Hearts 2013 will be available September and October 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $15.95 ($19.95 CAN) suggested retail. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

About OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

About Susan G. Komen®
Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $750 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org.

About Rethink
Rethink Breast Cancer burst on the scene in 2001 with a desire to change the face of breast cancer—to show that young women get breast cancer too. Our mission is to continuously pioneer cutting-edge breast cancer education, support and research that speaks fearlessly to the unique needs of young (or youngish) women.

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Barielle's Welcome Fall Sweepstakes!

The September Sweepstakes will start on September 12th and end on September 26th. There will be 10 prizes given out and one Grand Prize of a Cole Haan Silver Satchel, RSP of $175.00. The ten prizes are the Barielle products only.

The Barielle kit will consist of:

• Two of the Fall Collections 5 Packs (Sophisticated Lady and Nude & Naughty) - $50
• One Nail Rebuilding Protein Base Coat - $17.50
• One No Chip Speed Dry Top Coat - $12.50
• One Nail Strengthener Cream - $17.00
• The value of the total Grand Prize is more than $200.00

The Grand Prize will include the fashion accessory plus the Barielle Kit.

Enter on Barielle's Facebook page...

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: Zoya Zenith Collection Holiday 2013

Harmonious Cosmic Color for Winter/Holiday 2013

Enter the color cosmos with this new collection of six perfectly harmonious nail polish beauties by Zoya.

ZOYA ZENITH WINTER/HOLIDAY 2013

ZP689 - Seraphina: Polaris Silver Metallic. Full Coverage Formula (bottle shown above). ZP687 - Cassedy: Celestial Pewter Metallic. Full Coverage Formula (shown above). ZP678 - Belinda: Cosmic Purple Metallic. Full Coverage Formula (bottle shown above). ZP688 - Payton: Galactic Cranberry Halo. Full Coverage Formula (shown above). ZP686 - Dream: Deep Space Blue Halo. Full Coverage Formula (shown below) ZP643 - Mosheen: Astro Ice Blue Topper - great for layering over other hues (bottle shown above).

Ultra long-wearing, nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find over 300 stunning Zoya colors on www.zoya.com. Each and every color has a name as unique as the women who inspired it.

ZOYA IS THE NEW COLOR OF FASHION!

Zoya Zenith Collection
$8.00 ea. (US)
Available on Zoya.com

FALL COLOR – AVAILABLE OCTOBER 01, 2013

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: OPI Mariah Carey Holiday Collection

All I Want for Christmas (is OPI )!

OPI Joins Mariah Carey to Launch 18 New Limited Edition Holiday Nail Lacquers

OPI announces the launch of 18 new limited edition holiday nail lacquers inspired by recording artist and international superstar Mariah Carey. This seasonal promotion includes an assortment of red, burgundy, maroon and chocolate brown hues, along with glitter-packed gold, bronze and pearl shades. Mariah Carey Holiday also features six new Liquid Sand™ lacquers, ranging from icy blue to frosted pink to sparkling graphite. Each of the Liquid Sand shades showcases OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle.

“Mariah Carey is truly synonomous with the holiday season,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “People around the world listen to her festive, iconic songs – ‘All I Want for Christmas is You’ is a personal favorite – and these 18 lacquers evoke the warmth, beauty, energy and positive spirit that’s present in Mariah’s music.

“This holiday season is all about red, glitter and texture for nails,” adds Weiss-Fischmann. “With 18 shades, there’s a perfect hue for every occasion. The 12 crème and glitter lacquers include classic reds, champagne gold, and warm burgundies, while the six Liquid Sand shades should be worn without top coat for a matte finish in icy, frosted colors.”

Mariah Carey Holiday includes the following 

(*Liquid Sand shade):

My Favorite Ornament 

Make this champagne glitter your new personal favorite.

All I Want for Christmas (is OPI ) 

This marvelous maroon is present-ly my top choice.

Cute Little Vixen 

This deep red violet has foxy written all over it.

Underneath the Mistletoe 

Is my kiss as spicy-sweet as this candy-apple red?

In My Santa Suit 

This generously pigmented red is worth staying on the “nice” list.

Visions of Love

 I see this rich burgundy in my immediate future.

Warm Me Up 

This spiced coffee hits all the cold spots.

Wonderous Star 

This gold-flecked shimmer has heavenly shine.

All Sparkly and Gold 

What more can we say...the name says it all.

Sleigh Ride for Two 

There’s only room left for this dark hot chocolate.

Ski Slope Sweetie 

This golden pearl is everybunny’s favorite.

I Snow You Love Me 

Just like I snow you love this disco light confetti.

Silent Stars Go By* 

This blush of textured pink has parades of sparkle.

Baby Please Come Home* 

Can’t wait to see you...in this textured and sparkling lilac.

Make Him Mine* 

But make this textured glistening rose mine first!

It’s Frosty Outside* 

This frosted silver is so icy it’s hot.

Emotions* 

This dramatic sparkling coal has got me feeling fine.

Kiss Me at Midnight* 

It’s time to fall in love with this frosted ice blue.

Mariah Carey Holiday nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. Mariah Carey Holiday will be available October 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI 
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: Designer Series by OPI

Diamonds are a Nail’s Best Friend!

OPI Launches Two NEW Designer Series Lacquers 

featuring DS Raw Granite

This fall, OPI adds DS Raw Granite, two new granite-inspired hues – DS Pewter and DS Lapis – to the Designer Series by OPI collection. Featuring a matte textured finish with mineral-like reflections, each Designer Series Raw Granite lacquer formula offers subtle sheen with a sparkle finish.


DS Pewter, a matte textured metallic with deep silver ore, will launch simultaneously with DS Lapis, a deep sapphire blue with a textured matte finish. Designer Series by OPI offers a mosaic of 11 glistening shades and a high-shine top coat, including these two new stunning hues. DS Pewter and DS Lapis can be used without DS Top Coat to achieve an alternate matte look.

“Diamond-dust gives nails the perfect touch of glamour and can instantly transform any look. These two new shades are inspired by raw granite – the diamond’s edgy cousin – and we’re excited to broaden the range of color in the Designer Series line,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “These lacquers incorporate rich pigments with brilliant shine, to create a bold yet elegant statement. DS Pewter and DS Lapis are the ideal high-fashion, festive accessory.”

Designer Series by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. DS Raw Granite lacquers should be worn without top coat for a matte finish. DS Pewter and DS Lapis will be available beginning September 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $12.50 ($14.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI 
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

 ** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Nicole by OPI Tink Collection

Paint on Pixie Dust!

Nicole by OPI Announces Tink: NEW Limited Edition Lacquers, Inspired by Disney’s Tinker Bell

Nicole by OPI launches its Tink collection, featuring six new limited edition shades inspired by everyone’s favorite fairy, Tinker Bell, including a brilliant glitter gloss and vibrant shades of tangerine, coral, fuchsia, pink and lime green.

“We’re excited to celebrate Disney’s feisty fairy,” explains Suzi Weiss-Fischmann, Nicole by OPI Co-Founder & Artistic Director. “Big things come in small packages just like Tinker Bell, and this collection packs color with a punch. Our Tink collection is all about self-expression and having fun with bold colors. The vivid pigments created for this promotion capture the fairy magic and mystique, with alluring shades like the signature sparkly Pixie Glitter and the playfully pink How Fairy Nice of You!”

The Tink collection includes:

Pixie Glitter

This clear gloss is sprinkled with tiny rainbows.

How Fairy Nice of You!

This sweet pixie pink gives me wings.

Tink’s in the Pink

This happy fuchsia makes me, well...happy!

Sweet on Pete

This lime green is the "key" to Pete's heart!

Fairy Fairy Quite Contrary

Not, it's NOT orange...it's tangerine. So there!

Half Charming / Half Alarming

This coral is perfect when you're feeling unpredictable.

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This limited edition collection will be available July 1, 2013 for $7.99 each at select Walgreens locations nationwide. For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

About Nicole by OPI: 
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: OPI Announces Limited Edition Neon Revolution For Bold Summer Looks

Statement Shades!

OPI launches the Neon Revolution mini pack, featuring four limited edition neon nail lacquers, a neon white base coat, and OPI Top Coat. These bright and bold shades include vivid hues of yellow, orange, pink and blue. To use, apply color-intensifying white base, followed by two coats of neon lacquer. Finish with the included Top Coat for a high-gloss finish.

“Get ready for a Neon Revolution with these hot flourescent shades!” exclaims Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Ideal for summer, this mini set includes everything needed to create fun, colorful looks. Wearing a vivid yellow, orange, pink or blue hue on nails and toes is the perfect way to accessorize your warm weather style and incorporate the neon trend.”

In addition to neon white base and Top Coat, each Neon Revolution mini pack includes:

Don’t Say It – Yellow It! 

Make a statement in this spiked lemonade yellow.

The Time is Pow! 

And the color is this fiery orange.

Pink Outside the Box 

Wearing this hot pink is your best idea yet!

Blue it Out of Proportion 

No I’m NOT overreacting...I can’t live without this cobalt blue!!

Limited edition Neon Revolution mini sets will be available beginning July 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $19.95 ($24.95 CAN) suggested retail for each mini pack (includes all six products). For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!


ABOUT OPI 
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: Zoya PixieDust Fall 2013 Preview

MAGIC AND WONDER INFUSED TEXTURED

PIXIEDUST™ COLOR FOR FALL

The best-selling, revolutionary matte, textured, sparkling Zoya PixieDust™ formula returns for Fall with six spot-on trend colors for the season.

ZOYA PIXIEDUST - FALL EDITION

• Tomoko: Glowing Silver. Exclusive Zoya PixieDust™ - Textured Matte Sparkle formula.
• Chita: Emerald Green. Exclusive Zoya PixieDust™ - Textured Matte Sparkle formula.
• Sunshine: Van Gogh Blue. Exclusive Zoya PixieDust™ - Textured Matte Sparkle formula.
• Carter: Regal Purple. Exclusive Zoya PixieDust™ - Textured Matte Sparkle formula.
• Arabella: Rich Fuchsia. Exclusive Zoya PixieDust™ - Textured Matte Sparkle formula.
• Dhara: Dazzling Copper. Exclusive Zoya PixieDust™ - Textured Matte Sparkle formula.

Ultra long-wearing, nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

PixieDust Application:
For BEST RESULTS apply 1-3 (for full coverage) thin coats of polish. Allow product to dry completely for full effect. No base coat and top coat required. Zoya Get Even base coat can be used if desired.

Find over 300 stunning Zoya colors on www.zoya.com. Each and every color has a name as unique as the women who inspired it.

ZOYA IS THE NEW COLOR OF FASHION!
Zoya PixieDust™
$9.00 ea. (US)
Available on Zoya.com

FALL COLOR ARRIVING SUPER DUPER SOON...

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: Couture de Minnie by OPI

High Fashion Minnie! 

OPI Walks the Runway with New Couture de Minnie Nail Lacquers, Inspired by Minnie Mouse

OPI announces the launch of its Couture de Minnie collection, including four limited edition nail lacquers and one new Liquid Sand™ shade. Created in honor of Disney’s beloved character, the Couture de Minnie line explores the fashion-forward side of Minnie Mouse, mixing pink, fuschia and red shades with textural elements. In addition to three crème lacquers, the Couture de Minnie line features a red and white polka dot glitter shade and the strawberry-hued Liquid Sand nail lacquer in Magazine Cover Mouse to give nails a sparkly, matte finish.

“Last summer, OPI created a ‘Vintage Minnie Mouse’ line. Women around the world fell in love with the fun and playful shades evocative of Minnie’s traditional look,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This year, OPI is exploring a different side of Minnie Mouse. The Couture de Minnie collection draws inspiration from Minnie’s iconic style and incorporates trends most recently seen on the runways, from standout shades to fun textural elements.”

The Couture de Minnie collection includes:

Chic from Ears to Tail 

This pop of bubblegum pink is totally fabulous!

A Definite Moust-Have

 This fantastic fuchsia is at the top of my shopping list.

Minnie Style 

This white and red glitter is the height of fashion.

Innie Minnie Mightie Bow 

Catch this crimson by the toe!

Magazine Cover Mouse 

The headline-making strawberry has sparkling texture.

Couture de Minnie nail lacquers each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Liquid Sand lacquers should always be worn without top coat. This limited edition promotion will be available beginning June 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI 
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.


Thanks for looking!
Anutka :)

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: Nicole by OPI Gumdrops

“Sugar” Coated Nails! 

 Nicole by OPI Announces NEW Limited Edition 

Gumdrops Nail Lacquers

Nicole by OPI launches Gumdrops – six new limited edition matte texture shades designed to give nails a mouthwatering manicure. With a “sugar-like” finish that lightly shimmers with fine glitter particles, Gumdrops features brilliant candy colored hues.

“These shades are sure to satisfy any sweet tooth,” explains Suzi Weiss-Fischmann, Nicole by OPI Co-Founder & Artistic Director. “By combining groundbreaking texture technology with some of the hottest trends including matte and shimmer finishes, Nicole by OPI has created a new line of lacquers for cutting-edge manicures. Worn without top coat, Gumdrops lacquers dry to a textured matte finish to give nails a “sugar” coated appearance.

Gumdrops shades include:

I Lilac Gumdrops

But I love this sugar-frosted lavender.

My Cherry Amour

You're the one magenta I adore.

Candy is Dandy

This sweet pink is my favorite guilt-free treat.

Cinna-man of My Dreams

I dream in shades of this warm spice pink.

Blue-Berry Sweet on You

I’ll be true to this berry blue hue.

A-Nise Treat

This shimmery licorice is everyone's favorite

Nicole by OPI Gumdrops nail lacquers should always be worn without top coat to achieve the unique textured matte finish.

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This limited edition collection will be available beginning May 2013 for $7.99 each at retailers including select Walmart (May 2013), CVS (June 2013), Rite Aid, Kmart, Kroger, Ulta, H-E-B, and Duane Reade locations (August 2013), In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada (July 2013), Jean Coutu, Loblaw, and London Drug (August 2013).

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

About Nicole by OPI: 
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

Thanks for looking!
Anutka :)

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Sally Hansen I Heart Nail Art Campaign

I got something interesting in my email box recently and thought some of you nail art lovers might be interested too! Check out this fun nail art contest hosted by Sally Hansen. For full details visit the Sally Hansen Facebook page...

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SHOW YOUR NAILS SOME LOVE

WITH THE SALLY HANSEN I <3 NAIL ART CAMPAIGN

Be your own nail artist for the chance to win.

WHAT IT IS: A monthly contest celebrating the best and brightest in nail art. Sally Hansen has always delivered the tools to express creativity and individuality through vibrant, vivid, bold nails. Now the nail authority is giving every aspiring artist the chance to show off her handy work with the I <3 Nail Art Campaign. Each month, Sally Hansen will post a new nail art challenge on Facebook and enlist fans to post photos of their most inspired, intricate and ingenious nail looks.

Sally Hansen’s own nail ambassador, celebrity manicurist Tracylee, will serve on the panel of judges choosing the winner. “I constantly take inspiration from fashion, architecture, events and pop culture in creating my nail art,” reveals Tracylee. “I’m so excited to see the kind of creative submissions we get and find new inspiration in my own work.”

Each month, a new winner will receive exclusive Sally Hansen prizes and a trip to New York to compete in the Grand Finale, where competitors will be asked to create nail art looks on the spot. The expert panel will select the grand prize winner, who will be named the Sally Hansen Nail Art Sweetheart and will win $2000. She will also be featured in Sally Hansen promotional materials, showcasing her winning nail art.

So if you <3 nail art and think you have what it takes to be the Sally Hansen Nail Art Sweetheart, visit Sally Hansen’s Facebook page beginning February 4th to enter.

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Thanks for looking!

Anutka :)

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: Zoya Stunning and Irresistible

JUST LIKE THE SUN, YOU ARE THE CENTER OF ATTENTION!

STUNNING & IRRESISTIBLE

Twelve new Sun Inspired Colors for Summer 2013.

Summer brings the sunniest colors to nails! Including six super shiny creams and six fresh foil metallics to put all the focus on the brightest shining light in any room - YOU!

Zoya SUMMER 2013: STUNNING Collection

• Darcy (ZP663) - Sunny Yellow Cream - Full Coverage.
• Thandie (ZP664) - Citrus Orange Cream - Full Coverage.
• Micky (ZP665) - Amazing Coral Cream - Full Coverage.
• Yana (ZP669) - Rubine Red Cream - Full Coverage.
• Josie (ZP667) - Grassy Green Cream - Full Coverage.
• Rocky (ZP668 ) - Serene Blue Cream - Full Coverage.

Zoya SUMMER 2013: IRRISISTIBLE Collection

• Kerry (ZP684) - Yellow Gold Foil Metallic - Full Coverage.
• Amy (ZP670) - Red Orange Foil Metallic - Full Coverage.
• Tinsley (ZP671) - Rose Gold Foil Metallic - Full Coverage.
• Bobbi (ZP672) - Hot Magenta Pink Foil Metallic - Full Coverage.
• Hazel (ZP673) - Blue Green Foil Metallic - Full Coverage.
• Rikki (ZP674) - Fern Green Foil Metallic - Full Coverage.

Shipping April 15, 2013

Ultra long-wearing, glossy nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful
industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate
(DBP) that are known to cause cancer and birth defects.

Find over 300 stunning Zoya colors on www.zoya.com.

Each and every color has a name as unique
as the women who inspired it.

ZOYA IS THE NEW COLOR OF FASHION!
$8.00 ea. (US).
Available on Zoya.com



Thanks for looking!
Anutka :)

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: OPI Bond Girls Collection

Polish Galore!

OPI Joins Bond 007 to Release Six New Revolutionary Liquid Sand™ Nail Lacquers Inspired by 50 Years of James Bond

OPI announces the launch of Bond Girls, a collection of six new Liquid Sand™ nail lacquers featuring a textured, matte finish infused with reflective sparkle fitting the allure surrounding the Bond Girls.  In hues of white, pink, blue, purple, gold and coral, Bond Girls offers a range of shimmering shades with the distinctive Liquid Sand finish.

“OPI is extremely excited to partner again with EON Productions,” says Suzi Weiss-Fischmann, OPI co-founder & Artistic Director. “Following the success of the holiday promotion with the latest James Bond film, Skyfall, it’s been a thrill to create colors for the women who’ve captured Bond’s attention over the last five decades.

“The six shades are named after some of the most iconic – and my favorite – Bond girls, including: Solitaire, Pussy Galore, Tiffany Case, Vesper, Honey Ryder and Jinx,” adds Weiss-Fischmann. “Worn without top coat, these Liquid Sand lacquers give nails a pebbled, matte finish worthy of the captivating ‘Bond Girls’ name.”

Bond Girls by OPI features six Liquid Sand nail lacquers:

Solitaire 

This diamond-sparkling white is totally engaging.

Pussy Galore

This light feminine pink has the purrrfect amount of shimmer. 

Tiffany Case

A classic light blue worth investigating. 

Vesper

A mysterious and intriguing deep purple. 

Honey Ryder

Take a ryde on the wild side in this shimmery gold. 

Jinx

This mesmerizing matte coral has lucky sparkle. 

OPI Liquid Sand lacquers should always be worn without top coat.

Bond Girls by OPI nail lacquers feature OPI’s exclusive ProWide™ Brush for the ultimate in application. These six new shades will be available beginning May 2013 at Professional Salons, including Beauty Brands, Chatters, JCP Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

About Albert R. Broccoli’s EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising.   EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films.   The 007 franchise is the longest running in film history with twenty-three films produced since 1962.  Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL.

Thanks for looking!
Anutka :)

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: ZOYA PixieDust - Summer Edition

INFUSED WITH SUMMERY MAGIC AND WONDER

Because everyone wants more of it... the color experts at Zoya went back to the lab and created six more beautiful, long-wearing textured, matte and sparkling Zoya PixieDust Colors!

This incredible and best-selling formula is sure to captivate with a magical sparkle and sugary finish like no other.

ZOYA PIXIE DUST - SUMMER EDITION

• ZP683 - Solange: EXCLUSIVE PIGMENT!!! Gold Metal sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
• ZP677 - Beatrix: Tangerine Metal sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
• ZP676 - Destiny: Coral Metal sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
• ZP682 - Miranda: Rose sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
• ZP675 - Stevie: Violet sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
• ZP681 - Liberty: Blue sparkle, exclusive Zoya PixieDust Matte Sparkle formula.

Ultra long-wearing, nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

PixieDust Application: For BEST RESULTS apply 1-3 (for full coverage) thin coats of polish. Allow product to dry completely for full effect. Do not use a base coat or top coat.

Find over 300 stunning Zoya colors on www.zoya.com. Each and every color has a name as unique as the women who inspired it.

ZOYA IS THE NEW COLOR OF FASHION!

$9.00 ea. (US)
Available on Zoya.com

SHIPPING APRIL 1, 2013 (no joke)



Thanks for looking!
Anutka :)

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: OPI Oz The Great and Powerful Limited Edition Nail Lacquers

OPI Celebrates Disney’s Oz The Great and Powerful 
with Limited Edition Nail Lacquers, 
Including NEW Liquid Sand™ Hue

OPI announces the launch of six limited edition nail lacquers and a new Liquid Sand™ shade, inspired by Disney’s Oz The Great and Powerful. With an all-star cast that includes James Franco and Michelle Williams, this highly-anticipated film opens in theaters on March 8, 2013.

 “OPI is very excited to take this fantastical journey with Disney,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.

“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”

With a mix of soft crème and warm glitter shades, the line is ideal for layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in What Wizardry is This?, the promotion includes:

Lights of Emerald City 

White confetti adds city girl flair and style to nails.

Don’t Burst My Bubble 

Don’t wake me...I’m dreaming about puffy clouds of white.

When Monkeys Fly! 

 I’m simply bananas for this gold confetti.

Glints of Glinda 

Only a good witch could turn beige from meek to chic.

Which is Witch? 

Is this silver glitter with iridescent sparkle or the other way around?

I Theodora You 

 This adorable, sheer pink is bewitching on you.

As with all OPI nail lacquers, the shades inspired by Oz The Great and Powerful contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.

 This limited edition promotion will be available beginning March 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI 
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT Oz The Great and Powerful 
Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great wizard but into a better man as well.

“Oz The Great and Powerful” is produced by Joe Roth, with screen story by Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant Curtis, Palak Patel, Philip Steuer and Josh Donen are serving as executive producers. “Oz The Great and Powerful” opens in U.S. theaters on March 8, 2013.

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

Press Release: Nicole by OPI Collaboration with Kellogg's Special K

NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S® SPECIAL K®

Three custom shades available with the purchase of eligible Special K products

• @NicoleByOPI and @SpecialKUS offers free bottle of lacquer with purchase of @SpecialKUS product in April

Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s® Special K® beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink).

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!

“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.”This promotion will be available in the US where Special K products are sold.

About Nicole by OPI: 
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

About Kellogg Company: 
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **